Fix what is capping your growth.
In one week.

The strategy workshop for crypto companies.
Run by a founder and CEO with seven exits.
Four weeks of evidence.Five days with your team.Decisions they'll defend.
Who it’s for
Crypto and blockchain companies at the two hardest stages, zero to one and one to ten.

You have built something that works and you have real users. Growth is the problem, and the fixes you have tried haven’t moved the number.

If you have a token, its price is a symptom of that.

Umbra
“In five days it did what would normally take months. It was the highest-leverage week in Umbra’s history.”
It rebuilt how we think about our product, our architecture, our growth and our roadmap, and it gave us the executable plan to build v2.
Umbra announcement, August 2026
Run by an operator.

Twenty-three years as a CEO of high growth technology companies, mostly zero to ten. Three stock exchange listings and seven exits. Three as founder and CEO, two as CEO, and two as advisor.

Most recently I was CEO of Houdini Swap and built it into the market leader in compliant private crypto swaps. $2.5B in volume across 119 chains, 1M+ swaps, operating margins doubled, and acquired for $18M by Nasdaq listed SOL Strategies in 2026. At Freelancer, I was a founding shareholder and advisor from the seed round to its 2013 ASX listing, which hit A$1B on debut.

The cause hides between three layers
Leadership team sayData and systems sayUsers and market sayTHE GAPS BETWEEN THE LAYERS ARE CAPPING YOUR GROWTHWHEN THEY SAY THE SAME THING THEY DRIVE GROWTH INSTEAD
Leadership team sayData and systems sayUsers and market sayTHE GAPS BETWEEN THE LAYERSARE CAPPING YOUR GROWTHWHEN THEY SAY THE SAME THINGTHEY DRIVE GROWTH INSTEAD
The team says TVL and volume.The chain says how much TVL walks when emissions stop, and how much volume was bought.Users say it in private, or say nothing at all, and the market says it in the competitor they left for.

Capped growth always has a cause, and finding it means investigating three layers. What your leadership team believes. What your data and systems say. What your users and your market do. The cause sits in the disconnects between them.

From inside you cannot see the disconnects because you are standing in them. They are also unlikely to be where your expertise is strongest, the part of the business you know best. If they were, you would have found them.

I have never run a discovery where the three layers agreed. What differs between companies is where the disconnect sits, and how expensive it has become.

Four weeks before. Five days. Four weeks after.
Discovery
Four weeks minimum. Your team, your data and systems, your customers and your market. The workshop is built around what it finds.
The workshop
Five intensive days. Your whole leadership team working the solutions, making the decisions. Your roadmap built.
Four weeks after
A full week straight after, then check-ins at two weeks and four.
Discovery finds what is capping your growth
Four weeks out, discovery starts. It ends with a read of the business that nobody inside it holds.No comfortable stories, no vanity metrics.

We read your data and systems against what your team believes, and dissect your competitors. What they ship, who they sell to, and where they are beating you.

User research finds out what people actually use you for. Your active users and your power users, and the ones who tried you and churned, and the ones who signed up and never started. Those last two know things satisfied users cannot tell you.

That is the floor. There is usually more. There is never less.

Your team workshops the decisions
Discovery is work an outsider does better. Deciding your strategy is not.Only your leadership team can do that. The workshop is where it happens.

This is not an offsite where someone tells you what you read in a book. Most of the workshop is your team at work, not listening. They work the evidence and reach the answers, which exist in the collision between what each of you separately knows. It’s what the workshop is built for.

The decisions have to be made by the people who will deliver them, with the evidence in front of them. It’s why the conclusions survive contact with Monday. A decision your team owns is a decision they will defend. One handed to them dies quietly within weeks.

Your roadmap gets built
Every part of the business gets worked through, decided and mapped against the strategy, so they all move in the same direction.
Product-market fit
What you are building and why, who it’s actually for, and what keeps them using it.
Positioning and brand
Category, narrative and messaging that your target user can hear.
Architecture and systems
What gets built next, what stops, and the data you decide on.
Team capability and culture
Who does what, how decisions get made, and who or what is missing to deliver the strategy.
Go-to-market and growth
Where growth comes from, which channels will drive it, and when you launch and list.
Network distribution
The API, node and integration plan that puts your product in front of users.
Partnerships and business development
Which partners and ecosystems to go after, and the funnel that brings them in.
Tokenomics and fundraising
What the token is for, supply, vesting and incentives to drive growth, and the raise plan that funds the roadmap.
Legal and regulatory
How you are structured, what compliance you need, and the governance for your company that works.
One week. You leave with a strategy your team built and the roadmap to execute it. Decisions taken, not recommendations to consider.
I developed the workshop in companies I ran over more than a decade, and it was the source of their results. I lead discovery and I run the workshop. The experience and judgement you are buying is mine, the decisions are yours. Telling you what to do is less valuable than what your team decides. I have taken enough advice as a chief executive to know that.
Growing faster is a solvable problem.
It starts with a conversation.Reach out to me directly.