Fees

Our fees, what they cover, what sits outside,
and the two rules that cost us money.
Engagements
Preliminary analysis
An hour with your leadership team
No cost
Strategy Workshop
Discovery and the week
USD 20,000
Advisory
Monthly, three month minimum
USD 5,000
Review Workshop
Around six months on
USD 15,000
Review Workshop
Where advisory is running
USD 10,000
Discovery on its own
Without the week
USD 12,500
What the fee covers
Included

All of discovery, including the user research. The full week, including the Saturday held in reserve. Every output. Both reviews afterwards. Where it runs in person, the workspace is provided free of charge.

The fee is the same wherever it runs. In person is what I recommend. Remote is available.

Additional costs

Three things sit outside the fee.

Incentives for discovery participants, where they are needed.
Scoped with you in advance and charged at cost.
A Miro plan on your own account.
Some exercises run better on a board, whether or not your team is in our workspace. A free trial timed to your dates covers the week.
If you come to us, your flights and your accommodation are yours.
Lunch, snacks and drinks during the week are ordered in and billed at cost.
Payment terms
Payment terms
50% on confirmation of dates, which is the discovery fee. Discovery starts when it is paid, and what it produces is yours. 50% ten business days before the workshop starts.
Reschedule
Move once, at no cost. Your first payment moves with the dates. Move the dates by more than eight weeks and discovery is partly re-run, for half the original deposit. Your funnel, your runway and your roadmap are different numbers at two months. Discovery against a company that has moved is no longer accurate. A second move cancels the booking and requires a fresh engagement.
Unpaid balance
The dates are released and the first payment is claimed. What discovery produced is still yours, in full.
Two rules that cost us money
Working with your competitors

We will not work with a business that competes directly with you. Not a workshop, not an advisory appointment. That holds for your whole engagement and for six months after your last day. If we also advise you, the six months starts when that ends.

Direct competition means serving substantially the same primary customer with substantially the same primary offering. The same sector is not direct competition, nor is the same technology. Where the position is arguable, you decide. We tell you before accepting the other appointment, and it is not accepted if you object.

The reason is that discovery is total. Your financials, your roadmap, your data, your user research, and what each of your team privately thinks. Once we have seen that, we cannot un-see it. Counsel cannot be split between two companies that compete.

Tokens or equity as payment

We do not take tokens or equity, and the reason is one you want to hear. Being paid in your token changes where an adviser's attention goes. Which client gets what changes with the direction the price moves.

Optimising the price of an asset is different work from building the company underneath it. Your token or your equity should do well because the business grew. Holding a position puts us on the other side of that.

We charge a fee, and it is the same for every client in the same segment. We hold no position in any client's tokens, shares or securities, however acquired. That is what keeps the work worth having.

Growing faster is a solvable problem.
It starts with a conversation.Reach out to me directly.